Using Social Media to Create Social Change
Social media has overtaken porn as the number one activity on the web. If Facebook were a country, it would be the world’s fourth largest, with over 350 million users.
It took radio 38 years to reach 50 million people; TV 13 years; the internet four years; and the iPod three years. It took Facebook only 9 months to reach 100 million users. (mashable.com)
According to trendsspotting.com, 96 percent of Generation Ys (who now outnumber the baby boomers) have joined an online social network.
A revolution in people power is going on as we speak and for the first time in modern history, we can choose our news instead of having it fed to us by a third party. This has huge implications for creating the kinds of grassroots movements needed to spark widespread social change.
Twitter in Plain English and the KISS principle
The crew over at Commoncraft understand the shift that is going on. We are more and more needing to find trusted sources and people that can save us TIME by filtering out the dross and giving information to us in a simple form.
Twitter represents yet another move towards this ideal state of information filtering. It’s not perfect but with the right tools it can be awesome.
So here, for those people that haven’t had an experience of Twitter is a simple video explanation. And for those that have, perhaps we can soak up some of the easy-to-follow language to incorporate into our online communication.
The System Is The Solution – The eMyth with Michael E Gerber
If you are a technician starting a business you will tend to structure it to require your presence for it to work at all. The eMyth is the myth that an entrepreneur starts a business.
“The entrepreneur builds an enterprise; the technician builds a job.”
Most businesses don’t work because the people that start them don’t know what they are doing. They know how to make widgets, or install plumbing or create a website but have no idea how to create a business that works.
Michael E Gerber is the author of the best selling book, The E-Myth. He has been working with small businesses for over 30 years and challenges us to start reviewing the way we think about what we do and what our roles are.
The Social Media Revolution – Are you missing out?
The rate of growth that social media is experiencing on the web is unprecedented. Sure people love to chat and share ideas but few would have predicted the kind of adoption rate that we are seeing at the moment.
Much of it has to do with the growing younger demographic, but it seems more older people are getting into Facebook as a way to connect with family and friends. Prepare to experience a presentation of the new social media revolution!
The 7 Habits Of Highly Effective Websites
A website is a tool to help you create more life and/or connect with people.
By itself it has no value except as a way to facilitate change or sharing in some way. To the degree that we get clear on ourselves and our purpose we can create a website that succeeds.
This will help you to see your website through the filter of one of the most important self-help programs ever created. Stephen R Covey, the author of The Seven Habits of Effective People, is one of my personal heroes.
By that I mean that he is both humble and deeply inspired to empower and educate people about the things in life that are truly important and constant.
“There are three things in life that are constant. Change, Choice and Principles.”
Stephen R Covey
Uploading and Installing Themes in WordPress
With a few clicks, your whole WordPress site can look totally different. The content remains but is displayed differently thanks to some awesome coding wizardry. Fortunately for us, getting some new layouts for your site is pretty easy.
This will show you how to upload and install a new WP theme that you have downloaded. It also covers how to browse the WordPress.org themes site as well.
Social Networking Marketing video with Perry Belcher
Perry Belcher explains in cool simple terms how he uses social media services like MySpace, Facebook, YouTube and others to meet and share with people.
His approach is simple and sensible and reminds us that social networking is about making friends and if you have something to “Sell” it should come up casually and naturally rather than being a obsession that turns people off.
Perry Belcher demonstrates how YOU can use social media in business without being a jerk.
Seth Godin Discusses: What Is Marketing?
Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.
He defines it as:
The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:
- You have to have something they want. You must not force it on them.
- You have to be authentic. Tell the truth.
- Your story has to be so remarkable that people want to tell your story to others.
Remember, we have so much choice today that permission marketing is just the beginning of your strategy.
The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions.
How To Upload using Cpanel – Install WordPress plugin WP-Easy Uploader
WordPress 2.7 users: You can use the inbuilt plugin and auto install feature to install the WP-Easy Uploader plugin. This bypasses having to use Cpanel in the below example. (Go to Plugins >> Add New. In the search type “uploader” and a little way down you will see WP-Easy Uploader – Choose Install Now and foloow the prompts to have this plugin installed.)
This short video Screencast will show you how to upload plugins (or anything for that matter) using Cpanel.
Cpanel is a very common admin backend system that comes with most hosting packages.
In this case we want to upload and install the WP-Easy Uploader plugin. This one plugin gives us the ability to upload anythign to our WordPress blog. Plugins, Themes and anything in fact.
Upload A Plugin within WordPress – Built in and Wp-Easy Uploader
Being open source, features in WordPress come in the form of plugins. Made by developers.
Geeks basically, that make really cool new features available by creating little applications that run within the structure of WordPress.
Hot Tip: Find new plugins and themes fast! Try our new Google WordPress search engine page.
Want to add video from YouTube and Quicktime movies to your site? Try the Vipers Video quicktags Plugin. Maybe you want to make sure the email addresses you display on your page can’t be harvested by spam bots. Go for the DBD EMail encoder.
This 5 minute screencast will show you the most elegant expedient way to try out new plugins on your site.
