Effective Classy Websites

Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.

He defines it as:

The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:

1. You have to have something they want. You must not force it on them.
2. You have to be authentic. Tell the truth.
3. Your story has to be so remarkable that people want to tell your story to others.

Remember, we have so much choice today that permission marketing is just the beginning of your strategy.

The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions. Read the rest of this entry »

The one and only Seth Godin talking on Ted.com about marketing and the adapting approach to the current marketing zeitgeist. In general we are seeing a shift towards more information and less time.

Seth is a fantasic teacher and an innovative marketer with some very relevant ideas that reflect the general state of what it takes to make an impression in the current marketplace. Enjoy!

Online video is going nuts if you hadn’t noticed already! – stats report here.

If you’re selling something or promoting yourself online and you’re not using video, you’re crazy. The number of visitors to video sharing sites is growing at an incredible rate with some focusing only on training and learning. e.g. www.Sclipo.com only allows web training and learning videos.

In addition, if you only upload videos to YouTube you may be missing a lot of potential traffic as well. To read some valuable video research go the video research page on TubeMogul. (new window)

TubeMogul allows you to upload one video, with a title, description and tags, and then publish it to many video sharing sites with one click. Read the rest of this entry »

I get a lot of emails every day. This is the one marketing email I read every single time. Thats rare on the internet at least for me.

Why? This guy is so cool. And I mean that in the “I don’t need to harp on my opinion” kinda way.

His insights are human, applicable, up to date and very useful.

Step 1: Do yourself a favor and go to this link now and subscribe to his blog.

Click here to go to Seth Godins Blog. Enter your email address at the top left to receive his blog daily.

Step 2: Go to his link and download his free e-book called Unleashing The Idea Virus.

Unleashing The IdeaVirus Download

Step 3: Visit his website for more depth and access to his books and programs. www.sethgodin.com

Step 4: Read it, think about what you learn and dynamically apply it to your situation. This guys bald head is made of gold!

This excellent report will give you 247 great ideas for how to drive more targeted traffic to your website.

The internet represents a virtual flood of information and visitors. However you only want certain people with specific interests to visit your site. This introduces the all important element of targeting and identifying who your audience is.

Supercharge the growth of your sites popularity with this creative, effective list of ideas. Includes live links.

I have found this report to be well worth the $7 and have already used it to great effect.

Read more about 247 Traffic Tips Report Here

What does USP mean and how can we benefit from the idea?

Well its one of the most fundamental ideas of marketing, and to answer that question I am going to refer to someone that is undoubtably one of the greatest marketing minds on the planet. He charges $5000 per hour for consultations and here I offer you some of his best ideas free.

His name is Jay Abraham and he has been a big influence on me and my way of approaching websites, music, producing and communicating. He is a powerhouse of creative ideas and passionate implementation of what makes marketing exciting.

Visit his website at www.abraham.com for a more in depth look at his process.

The Unique Sales Proposition is : Read the rest of this entry »