Why most internet marketers are full of crap
We can't seem to get enough
From the outset I want to say I am probably going to offend some people in this article. I am simply fed up with the lying and pretending that goes on with marketers online.
And I’m not just referring to the little guys either.
Sure there are plenty of them, but it’s some of the big guys that are the biggest promoters of the bull.
See, before I joined the online scene I had been reading material by people like Jay Abraham, Stephen Covey (self-help), Bryce Courtenay, Michael Hewitt-Gleeson, Allan Pease and Michael E Gerber. Oh and an awesome crew based in Brisbane called The Results Corporation.
My association to the word “marketing” was based on things like testing, research, honest appraisal of the current marketplace, asking questions, utilizing untapped resources, and creative ways of finding people that want what you have to offer.
The System Is The Solution – The eMyth with Michael E Gerber
If you are a technician starting a business you will tend to structure it to require your presence for it to work at all. The eMyth is the myth that an entrepreneur starts a business.
“The entrepreneur builds an enterprise; the technician builds a job.”
Most businesses don’t work because the people that start them don’t know what they are doing. They know how to make widgets, or install plumbing or create a website but have no idea how to create a business that works.
Michael E Gerber is the author of the best selling book, The E-Myth. He has been working with small businesses for over 30 years and challenges us to start reviewing the way we think about what we do and what our roles are.
The 7 Habits Of Highly Effective Websites
A website is a tool to help you create more life and/or connect with people.
By itself it has no value except as a way to facilitate change or sharing in some way. To the degree that we get clear on ourselves and our purpose we can create a website that succeeds.
This will help you to see your website through the filter of one of the most important self-help programs ever created. Stephen R Covey, the author of The Seven Habits of Effective People, is one of my personal heroes.
By that I mean that he is both humble and deeply inspired to empower and educate people about the things in life that are truly important and constant.
“There are three things in life that are constant. Change, Choice and Principles.”
Stephen R Covey
Why lists can suck – Internet Trends Philosophy
Are we a culture that looks just for the headline? 
The internet is awesome obviously. The abundance of information in such an accessible form is transforming our world and our ability to interact with one another.
But, we’re now left with an ongoing challenge in filtering that information. Most of the Social Networking websites, like Twitter, Facebook and YouTube are giving the humans a way of filtering and being more in control of the way that we take in information. This is good.
Social Networking Marketing video with Perry Belcher
Perry Belcher explains in cool simple terms how he uses social media services like MySpace, Facebook, YouTube and others to meet and share with people.
His approach is simple and sensible and reminds us that social networking is about making friends and if you have something to “Sell” it should come up casually and naturally rather than being a obsession that turns people off.
Perry Belcher demonstrates how YOU can use social media in business without being a jerk.
Book Sharing Widget allows Amazon Affiliate ID – Shelfari
Shelfari is a sharing site that allows you to create a slick looking bookshelf with pop-up information, and buy now links that use your Amazon afilliate ID.
The great thing is that apart from this, Shelfari is a great looking website that’s fun, and it gets you excited about books, both the ones we’ve read and yet to discover.
To create your own bookshelf, with Amazon commissions you will need to:
New WordPress E-Commerce plugin hits it out of the park
If you’ve been looking for a smooth, cleanly implemented, well supported e-commerce solution for WordPress then read on…
Shopp
What It Does: Allows you to sell both shipped and digital products or services from your WordPress website. It offers a variety of different payment gateways to suit many nationalities and requirements. All major gateways such as PayPal are supported.
Who Needs It: Anyone that wants a serious e-commerce business.
Seth Godin Discusses: What Is Marketing?
Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.
He defines it as:
The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:
- You have to have something they want. You must not force it on them.
- You have to be authentic. Tell the truth.
- Your story has to be so remarkable that people want to tell your story to others.
Remember, we have so much choice today that permission marketing is just the beginning of your strategy.
The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions.
Seth Godin: Sliced bread and other marketing delights
The one and only Seth Godin talking on Ted.com about marketing and the adapting approach to the current marketing zeitgeist. In general we are seeing a shift towards more information and less time.
Seth is a fantasic teacher and an innovative marketer with some very relevant ideas that reflect the general state of what it takes to make an impression in the current marketplace. Enjoy!
Maximize your video marketing efforts with TubeMogul
Online video is going nuts if you hadn’t noticed already! – stats report here.
If you’re selling something or promoting yourself online and you’re not using video, you’re crazy. The number of visitors to video sharing sites is growing at an incredible rate with some focusing only on training and learning. e.g. www.Sclipo.com only allows web training and learning videos.
In addition, if you only upload videos to YouTube you may be missing a lot of potential traffic as well. To read some valuable video research go the video research page on TubeMogul. (new window)
TubeMogul allows you to upload one video, with a title, description and tags, and then publish it to many video sharing sites with one click.
