Effective Classy Websites

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We can't seem to get enough

From the outset I want to say I am probably going to offend some people in this article. I am simply fed up with the lying and pretending that goes on with marketers online.

And I’m not just referring to the little guys either.

Sure there are plenty of them, but it’s some of the big guys that are the biggest promoters of the bull.

See, before I joined the online scene I had been reading material by people like Jay Abraham, Stephen Covey (self-help), Bryce Courtenay, Michael Hewitt-Gleeson, Allan Pease and Michael E Gerber. Oh and an awesome crew based in Brisbane called The Results Corporation.

My association to the word “marketing” was based on things like testing, research, honest appraisal of the current marketplace, asking questions, utilizing untapped resources, and creative ways of finding people that want what you have to offer. Read the rest of this entry »

If you are a technician starting a business you will tend to structure it to require your presence for it to work at all. The eMyth is the myth that an entrepreneur starts a business.

“The entrepreneur builds an enterprise; the technician builds a job.”

Most businesses don’t work because the people that start them don’t know what they are doing. They know how to make widgets, or install plumbing or create a website but have no idea how to create a business that works.

Michael E Gerber is the author of the best selling book, The E-Myth. He has been working with small businesses for over 30 years and challenges us to start reviewing the way we think about what we do and what our roles are. Read the rest of this entry »

A website is a tool to help you create more life and/or connect with people.

By itself it has no value except as a way to facilitate change or sharing in some way. To the degree that we get clear on ourselves and our purpose we can create a website that succeeds.

This will help you to see your website through the filter of one of the most important self-help programs ever created. Stephen R Covey, the author of The Seven Habits of Effective People, is one of my personal heroes.

By that I mean that he is both humble and deeply inspired to empower and educate people about the things in life that are truly important and  constant.

“There are three things in life that are constant. Change, Choice and Principles.”

Stephen R Covey Read the rest of this entry »

Are we a culture that looks just for the headline?

The internet is awesome obviously. The abundance of information in such an accessible form is transforming our world and our ability to interact with one another.

But, we’re now left with an ongoing challenge in filtering that information. Most of the Social Networking websites, like Twitter, Facebook and YouTube are giving the humans a way of filtering and being more in control of the way that we take in information. This is good. Read the rest of this entry »

Perry Belcher explains in cool simple terms how he uses social media services like MySpace, Facebook, YouTube and others to meet and share with people.

His approach is simple and sensible and reminds us that social networking is about making friends and if you have something to “Sell” it should come up casually and naturally rather than being a obsession that turns people off.

Perry Belcher demonstrates how YOU can use social media in business without being a jerk. Read the rest of this entry »

Shelfari is a sharing site that allows you to create a slick looking bookshelf with pop-up information, and buy now links that use your Amazon afilliate ID.

The great thing is that apart from this, Shelfari is a great looking website that’s fun, and it gets you excited about books, both the ones we’ve read and yet to discover.

To create your own bookshelf, with Amazon commissions you will need to: Read the rest of this entry »

If you’ve been looking for a smooth, cleanly implemented, well supported e-commerce solution for WordPress then read on…

Shopp

What It Does: Allows you to sell both shipped and digital products or services from your WordPress website. It offers a variety of different payment gateways to suit many nationalities and requirements. All major gateways such as PayPal are supported.

Who Needs It: Anyone that wants a serious e-commerce business. Read the rest of this entry »