Marketing And Promotion | Effective Classy Websites

Seth Godin: Sliced bread and other marketing delights

The one and only Seth Godin talking on Ted.com about marketing and the adapting approach to the current marketing zeitgeist. In general we are seeing a shift towards more information and less time.

Seth is a fantasic teacher and an innovative marketer with some very relevant ideas that reflect the general state of what it takes to make an impression in the current marketplace. Enjoy!

SEO or Search Engine Optimization in Wordpress

seo-enginesHaving a Wordpress blog that you post quality content to is one of the best ways to have a strong presence in the search engines.

Every time you create an article or page it is an opportunity to:

  • Create value for your readers and/or customers.
  • Reinforce the keywords that target your topic or media.
  • Create a stronger presence in the blog and search engines for higher visibility online.

Keep in mind that search engine optimization is just one way that you can attract the right people to your post, page or offer. There are more active ways to bring people to your website but in this article I will cover the basics of SEO within Wordpress.

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Maximize your video marketing efforts with TubeMogul

Online video is going nuts if you hadn’t noticed already! - stats report here.

If you’re selling something or promoting yourself online and you’re not using video, you’re crazy. The number of visitors to video sharing sites is growing at an incredible rate with some focusing only on training and learning. e.g. www.Sclipo.com only allows web training and learning videos.

In addition, if you only upload videos to YouTube you may be missing a lot of potential traffic as well. To read some valuable video research go the video research page on TubeMogul. (new window)

TubeMogul allows you to upload one video, with a title, description and tags, and then publish it to many video sharing sites with one click.

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