iPhoto Tutorial – Importing Images from CD – Screencast Training Movie

Posted by: on May 15, 2009 in OS X Tutorials | No Comments

Apple iPhotoThis short training movie will show you how to easily import a CD of images into Apple iPhoto ready for your slide shows or web display.

We also touch on an important iPhoto management tip.

If you hold the Option key when you launch iPhoto it will allow you to create a new library or choose a previous one. Great if you have many projects and do not want them to be mixed up together.

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Seth Godin Discusses: What Is Marketing?

Posted by: on Jan 8, 2009 in Marketing | 2 Comments

Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.

He defines it as:

The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:

  1. You have to have something they want. You must not force it on them.
  2. You have to be authentic. Tell the truth.
  3. Your story has to be so remarkable that people want to tell your story to others.

Remember, we have so much choice today that permission marketing is just the beginning of your strategy.

The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions.

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iPhoto Tutorial – Optimizing Images for the Web – Screencast Training

Posted by: on Feb 25, 2008 in OS X Tutorials, Web Tutorials | No Comments

iPhoto iconApple iPhoto is a fantastic little program that makes managing your photos, making slide shows and sharing images a real joy. This short Screencast training movie will show you how to optimize your images for the web with this app.

Here are the steps in point form:

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