Effective Classy Websites

It think it is safe to say that Steve Jobs is god in the IT world. His contribution to the world of computers, beautiful text and great products like the Mac, iPod and iPhone are unique in our world. Not to mention Pixar, the coolest animation studio in the world!

It is always instructive though to hear some of the real world stories and struggles that great achievers go through. What stands out for me is their ability to take adversity and turn it into more drive, more creativity and more decision power that moves them inevitably towards their vision. Read the rest of this entry »

This short training movie will show you how to easily import a CD of images into Apple iPhoto ready for your slide shows or web display.

We also touch on an important iPhoto management tip.

If you hold the Option key when you launch iPhoto it will allow you to create a new library or choose a previous one. Great if you have many projects and do not want them to be mixed up together. Read the rest of this entry »

Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.

He defines it as:

The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:

1. You have to have something they want. You must not force it on them.
2. You have to be authentic. Tell the truth.
3. Your story has to be so remarkable that people want to tell your story to others.

Remember, we have so much choice today that permission marketing is just the beginning of your strategy.

The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions. Read the rest of this entry »

Apple iPhoto is a fantastic little program that makes managing your photos, making slide shows and sharing images a real joy. This short Screencast training movie will show you how to optimize your images for the web with this app.

Here are the steps in point form: Read the rest of this entry »