Seth Godin Discusses: What Is Marketing?

Posted by on Jan 8, 2009 in Marketing | 2 Comments

Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.

He defines it as:

The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:

  1. You have to have something they want. You must not force it on them.
  2. You have to be authentic. Tell the truth.
  3. Your story has to be so remarkable that people want to tell your story to others.

Remember, we have so much choice today that permission marketing is just the beginning of your strategy.

The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions.

Take the new Apple MacBook for example.

Apple MacBook

Apple MacBook

Never before has there been a portable computer so remarkable. Read more about the new MacBooks here.

2 Comments

  1. Get Business Online
    May 18, 2009

    Seth Godin can certainly present a compelling case in a friendly and gentle way. I bet many people would love to have a marketer like THAT by their side.

    Thanks for sharing his videos.

    Gal

  2. Adam Bean
    November 7, 2009

    Be authentic and be remarkable.
    If you listen too nothing else, that Seth recommends.
    These would be two of his greatest tips.
    Have you read tribes yet Herrin??
    His best book yet IMHO
    Love the cat food isn’t for cats analogy.
    Cheers Adam Bean

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