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Maximize your video marketing efforts with TubeMogul

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Online video is going nuts if you hadn’t noticed already! - stats report here.

If you’re selling something or promoting yourself online and you’re not using video, you’re crazy. The number of visitors to video sharing sites is growing at an incredible rate with some focusing only on training and learning. e.g. www.Sclipo.com only allows web training and learning videos.

In addition, if you only upload videos to YouTube you may be missing a lot of potential traffic as well. To read some valuable video research go the video research page on TubeMogul. (new window)

TubeMogul allows you to upload one video, with a title, description and tags, and then publish it to many video sharing sites with one click.

As well as allowing one click publishing TubeMogul can track all your movies across all the sites and show your statistics as well.So here are the steps you need to take in order to start drawing more targeted traffic to your website and your product or service:

1. Create a video! - This is probably the biggest step but for the purpose of this article we are going to assume you have already done that. Just briefly here are some suggestions; Make it succinct, professional, edited or planned, insert you web address at the beginning or at the end of the movie (or both) and make it provide some clear benefit or entertainment at the very least.

2. Sign up with all the main Video sharing sites including TubeMogul - Use your domain email address i.e. greathotpants@gmail.com and create accounts with all these sites.

HOT TIP: use the same email address, username and password and let Firefox save them in your browser.

HOT TIP 2: If you already have accounts with YouTube or other video sharing sites you are still better off creating new accounts because it makes for a more focused channel when people visit your profile page. e.g. We create video training for Wordpress and other web technology.

Here is the list of the sites and sign up links (open in new windows):

Note: If you don’t create accounts with all these sites, TubeMogul can upload to the ones you have missed later anyway.

The following video sites are for special content such as web courses and training etc. You will need to check them out individually and see if they suite your content. Also TubeMogul requires a quick appplication to be able to publish to these sites as well.

There is one site that deserves an honorable mention because it is so socially relevant. This site doesn’t show up on TubeMogul. Its a site initiated by Al Gore to allow the public to create and share topical documentaries with the world. I have found it to be a wonderful form of communication and learning. Visit the site at www.Current.tv

3. Upload your video to TubeMogul - Here you select the file and while it is uploading you can enter the Title, Description,Tags and select a category. Here it is useful if you have done some keyword research that potently describes your video and what it is about.

HOT TIP: Make the title and the description compelling and succinct and rememeber to put your website link in here too, including the full url like so; http://effectiveclassywebsites.com/ Once your video has uploaded you will need to click UPLOAD then choose a thumbnail to proceed.

4. Enter your username and passwords for all the accounts we have created - Remember to get TubeMogul to save all your details for the next video upload. Press LAUNCH!

Now we have absolutely maximized the exposure and effect if your video marketing. The only other thing we need to do is visit the actual websites of our video accounts and complete our profile information so that there is something that invites them to take action!

Some tips on Video settings.

When you export your movie ready for uploading here are some settings to get the best quality possible.

  • Keep video length under 10 min. 2-3 min videos are the most viewed.
  • Put your web address at the end and at the beginning if you feel it works.
  • 640 x 480 pixels
  • 30fps
  • MP4 Quicktime file using H.264 or (DivX, Xvid) format.

How To Make YouTube Videos Look Great - from Squidoo.com

Good luck and have fun getting your videos out there!

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