Effective Classy Websites

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We can't seem to get enough

From the outset I want to say I am probably going to offend some people in this article. I am simply fed up with the lying and pretending that goes on with marketers online.

And I’m not just referring to the little guys either.

Sure there are plenty of them, but it’s some of the big guys that are the biggest promoters of the bull.

See, before I joined the online scene I had been reading material by people like Jay Abraham, Stephen Covey (self-help), Bryce Courtenay, Michael Hewitt-Gleeson, Allan Pease and Michael E Gerber. Oh and an awesome crew based in Brisbane called The Results Corporation.

My association to the word “marketing” was based on things like testing, research, honest appraisal of the current marketplace, asking questions, utilizing untapped resources, and creative ways of finding people that want what you have to offer. Read the rest of this entry »

If you are a technician starting a business you will tend to structure it to require your presence for it to work at all. The eMyth is the myth that an entrepreneur starts a business.

“The entrepreneur builds an enterprise; the technician builds a job.”

Most businesses don’t work because the people that start them don’t know what they are doing. They know how to make widgets, or install plumbing or create a website but have no idea how to create a business that works.

Michael E Gerber is the author of the best selling book, The E-Myth. He has been working with small businesses for over 30 years and challenges us to start reviewing the way we think about what we do and what our roles are. Read the rest of this entry »

If anyone is qualified to give marketing advice today it’s Jay Abraham. He’s been one of the big names in marketing and sales for over 30 years. His ideas are so simple and yet they are often overlooked by small and large businesses. He specializes in taking unrealized assets and/or resources and using them to their highest potential.

Revolutionize your thinking and listen to his practical, usable advice. Mr 3000 dollars an hour for free right here! Read the rest of this entry »

Seth Godin has his finger on the pulse of business and buyers in the US and abroad. In this brief video interview he talks about the nature of Marketing.

He defines it as:

The art of telling a story to a consumer that they want to hear, that lets them persuade themselves to buy something. Inherent to that story:

1. You have to have something they want. You must not force it on them.
2. You have to be authentic. Tell the truth.
3. Your story has to be so remarkable that people want to tell your story to others.

Remember, we have so much choice today that permission marketing is just the beginning of your strategy.

The nature of the web has ubiquitized products and services. What you provide must serve a real need in your audience but also have that special quality that shows a deep regard for elegant solutions. Read the rest of this entry »

The one and only Seth Godin talking on Ted.com about marketing and the adapting approach to the current marketing zeitgeist. In general we are seeing a shift towards more information and less time.

Seth is a fantasic teacher and an innovative marketer with some very relevant ideas that reflect the general state of what it takes to make an impression in the current marketplace. Enjoy!

Online video is going nuts if you hadn’t noticed already! – stats report here.

If you’re selling something or promoting yourself online and you’re not using video, you’re crazy. The number of visitors to video sharing sites is growing at an incredible rate with some focusing only on training and learning. e.g. www.Sclipo.com only allows web training and learning videos.

In addition, if you only upload videos to YouTube you may be missing a lot of potential traffic as well. To read some valuable video research go the video research page on TubeMogul. (new window)

TubeMogul allows you to upload one video, with a title, description and tags, and then publish it to many video sharing sites with one click. Read the rest of this entry »

I get a lot of emails every day. This is the one marketing email I read every single time. Thats rare on the internet at least for me.

Why? This guy is so cool. And I mean that in the “I don’t need to harp on my opinion” kinda way.

His insights are human, applicable, up to date and very useful.

Step 1: Do yourself a favor and go to this link now and subscribe to his blog.

Click here to go to Seth Godins Blog. Enter your email address at the top left to receive his blog daily.

Step 2: Go to his link and download his free e-book called Unleashing The Idea Virus.

Unleashing The IdeaVirus Download

Step 3: Visit his website for more depth and access to his books and programs. www.sethgodin.com

Step 4: Read it, think about what you learn and dynamically apply it to your situation. This guys bald head is made of gold!