Using Social Media to Create Social Change
Social media has overtaken porn as the number one activity on the web. If Facebook were a country, it would be the world’s fourth largest, with over 350 million users.
It took radio 38 years to reach 50 million people; TV 13 years; the internet four years; and the iPod three years. It took Facebook only 9 months to reach 100 million users. (mashable.com)
According to trendsspotting.com, 96 percent of Generation Ys (who now outnumber the baby boomers) have joined an online social network.
A revolution in people power is going on as we speak and for the first time in modern history, we can choose our news instead of having it fed to us by a third party. This has huge implications for creating the kinds of grassroots movements needed to spark widespread social change.
