Effective Classy Websites

The crew over at Commoncraft understand the shift that is going on. We are more and more needing to find trusted sources and people that can save us TIME by filtering out the dross and giving information to us in a simple form.

Twitter represents yet another move towards this ideal state of information filtering. It’s not perfect but with the right tools it can be awesome.

So here, for those people that haven’t had an experience of Twitter is a simple video explanation. And for those that have, perhaps we can soak up some of the easy-to-follow language to incorporate into our online communication. Read the rest of this entry »

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We can't seem to get enough

From the outset I want to say I am probably going to offend some people in this article. I am simply fed up with the lying and pretending that goes on with marketers online.

And I’m not just referring to the little guys either.

Sure there are plenty of them, but it’s some of the big guys that are the biggest promoters of the bull.

See, before I joined the online scene I had been reading material by people like Jay Abraham, Stephen Covey (self-help), Bryce Courtenay, Michael Hewitt-Gleeson, Allan Pease and Michael E Gerber. Oh and an awesome crew based in Brisbane called The Results Corporation.

My association to the word “marketing” was based on things like testing, research, honest appraisal of the current marketplace, asking questions, utilizing untapped resources, and creative ways of finding people that want what you have to offer. Read the rest of this entry »