The Unique Sales Proposition and how it can help you to succeed.
What does USP mean and how can we benefit from the idea?
Well its one of the most fundamental ideas of marketing, and to answer that question I am going to refer to someone that is undoubtably one of the greatest marketing minds on the planet. He charges $5000 per hour for consultations and here I offer you some of his best ideas free.
His name is Jay Abraham and he has been a big influence on me and my way of approaching websites, music, producing and communicating. He is a powerhouse of creative ideas and passionate implementation of what makes marketing exciting.
Visit his website at www.abraham.com for a more in depth look at his process.
The Unique Sales Proposition is :
How a website can help you succeed as an artist
Visual and musical artists alert!
Download the Artists Websites Offer PDF here.
I have been working for artists for many years, mostly musically but more so lately visual artists, so I do understand their concerns and values to some degree.
Aesthetics, color, design, simplicity, creativity. Many of these things seem to be important.
But also a sense of empowerment and control of the outcome. Creatively involved in their own career, and with an understanding of the unique marketing approach that compliments your personal style.
